Roberta Lombardo

Client Manager, Italy

Roberta Lombardo, Client Manager in Firefly Millward Brown’s Italian office, believes in an integrated approach for qualitative and quantitative research methodologies. In her 13 years as a qualitative researcher, she’s applied this philosophy to fully understand the consumer across markets and categories such as telco, utilities, luxury and fashion (clothes and cosmetics).

Roberta brings a breadth and depth of experience to Firefly and is highly skilled in communications studies, brand positioning and product and concept development. Key clients she has worked with include Samsung, Vodafone, Edison, Golden Lady, L’Oréal and Nike. In addition, Roberta’s coordination of national projects for well-known Italian clients as well as studies with a pan Europe footprint for global clients, earned accolades for her approach and insights.

Roberta’s enthusiasm for her work is apparent. Beyond the daily tasks, she enjoys nurturing her relationships with clients through philosophical conversations and sharing different experiences and point of views.

Quick facts:

  • Roberta loves to spend time with her two children, feeding their competitive spirits with Monopoly and their creative minds with Lego building
  • Roberta is always up for a good adventure, whether it’s exploring new places, new foods or a journey through a wild and natural landscape
  • Roberta has a degree in philosophy from Università Statale, Milan and walked away from it with an intensified shopping addiction to jeans and shoes.