Associate Director, Italy
She has been in the field of qualitative market research for over 12 years. Prior to joining Firefly Millward Brown in 2011, she worked with Iterion and Doxa.
The categories she has worked on include food, automotive, luxury, finance, pharmaceutical (from OTC to ethics) media, communications, and technology. She has hands-on experience across communication studies, product development & testing, concept testing and brand assessment. Key clients she has worked with include Nestlè, Soremartec, Axa and Indesit.
She has regularly coordinated national projects for well-known Italian clients as well as studies with a pan Europe footprint for several global clients.
She is meticulous with an eye for detail. Valentina is passionate and enthusiastic in her approach to both work and life though not necessarily in that order.
Valentina has a degree in Psychology from Università Statale degli Studi di Firenze and also holds a Masters in Counselling from l’Università Cattolica del Sacro Cuore.
- Valentina loves football especially Inter Club Football. You can exchange notes on trivia and goings about with her anytime!
- She loves travelling and discovering new cultures, people and their way of living.