Lieke Smeeing

Client Manager, Netherlands

Lieke Smeeing, Client manager in the Firefly Millward Brown Netherlands office, brings a fresh perspective to the Firefly team rooted in the understanding and applications of both qualitative and quantitative research methods.

Lieke’s enthusiastic, client-driven and analytical approach wins accolades from her clients and team. She excels in a business advisory role for companies in the commercial services sector. Before joining Firefly in early 2015, she advised some of the largest Dutch insurance companies, banks, pension institutions, telecom and energy companies on brand positioning, marketing communication, product portfolio and innovations. This experience makes her well-suited to work with clients most interested in taking calculated risks backed by solid reasoning.

As online and digital tools continue to become increasingly available, at Firefly Millward Brown NL Lieke is responsible for the translation of these options into research solutions. Her intuition for pursuing the most effective research set-up to reveal the target group’s needs and wishes is a sought-after skill.

Quick Facts:

  • Lieke holds a research master’s degree in communication science (interdisciplinary preparatory master for PhD program) from the University of Amsterdam, Netherlands. In 2013, she completed NIMA B Business Marketing program (EQF level 6).
  • If she had to list one highly fulfilling venture she’s had, it would be teaching communication and social behavior at the University of Amsterdam
  • In Lieke’s free time, you’ll find her getting creative by designing her own jewelry and crafting her own clothes.