Marcel Spijkerman

Senior Account Director, Netherlands

There is never a dull moment with Marcel. He treats his research as an actor performing in front of an audience. In addition to the theatrical components of qualitative research, Marcel is an excellent consultant, providing insights and actionable recommendations to his clients. Marcel’s main interest is FMCG, where he has built client relationships with many large companies which have lasted for over 16 years. Marcel is also a teacher, and uses his skills to train new colleagues.

Marcel holds a Master’s degree in Communication Science from the University of Nijmegen, Netherlands.

Quick Facts:

  • Clients Marcel has worked with: Bacardi, GlaxoSmithKline, Osborne, PepsiCo, RedBull, Sara Lee (DE, Global Brands, household & bodycare), Unilever, and Vodafone
  • Joined Firefly in 1994
  • Has three years of teaching experience at the University of Nijmegen in the Department of Communication Science