Catherine Toner

Managing Director, Northern Ireland

For close to 30 years, Catherine has brought her continual curiosity to qualitative research in a range of categories. For the bulk of her career, she focused primarily on the alcohol and beverage markets, but has recently undertaken projects in the financial sector as well as in travel and tourism, which is one of her true passions. Catherine started her career as a consultant at companies like Coopers & Lybrand, NIGas and Ewart Liddell, before joining Firefly’s office in Ulster 19 years ago. A true veteran of the industry, she set up Firefly’s viewing facilities in Belfast over 15 years ago. Most recently, Catherine has channeled her open-minded nature into projects concerning the highly sensitive and politically charged areas of organizational and cultural diversity.

Catherine earned a Master’s degree in Marketing from the University of Lancaster and a Bachelor’s degree with honors from University of Ulster.

Quick Facts:

  • Clients Catherine has worked with include: Stena Line, Northern Bank, Aer Lingus, Danone, Coca-Cola, Belfast City, NITB, Firmus Energy, AXA, MasterCard, Phoenix Natural Gas, Danske Bank, BBC and PSNI
  • Loves to travel
  • Bali and Connemara are good for her soul
  • Was a trustee of the Grand Opera House for five years, but remains a philistine when it comes to opera