Dawn McCartney

Associate Director, Northern Ireland

Dawn is an experienced focus group moderator who has the research expertise to make an impact on her clients' businesses. Her far reaching knowledge of attitudes and behavior throughout Ireland and Great Britain has greatly enhanced the Firefly Millward Brown team of executives.

Dawn's experience spans creative pre-testing, qualitative strategic development research as well as quantitative benchmarking and tracking surveys. Her client base incorporates a variety of organizations from both the public and private sectors across a number of industries. Prior to joining Millward Brown, Dawn headed up the Psychology Research Unit at the full-service advertising agency, LyleBailie International.

Dawn earned a BSC with Honors in Psychology (2.1) from Queens University, Belfast.

Quick Facts:

  • Clients Dawn has worked with include: Asda, Firmus Energy, National Museums Northern Ireland, PowerNI, PSNI, Ulster Bank, and a number of leading advertising agencies
  • Joined Firefly in May 2008
  • Is a twin
  • Briefly considered a career as a social worker before joining the advertising industry
  • Loves to travel