Research Unit Director – Healthcare Team, Poland
Dorota Cudna-Sławińska, Research Unit Director for Firefly Millward Brown’s Healthcare Team in Poland, has over a decade of hands-on experience providing insight-based knowledge for local and international clients’ marketing efforts. She’s skilled in managing research projects within B2C and B2B industries alike. Dorota also excels in methodology and outcomes for strategy and creative workshops across various categories including pharmacy, telecom, financial, technology and fast-moving consumer goods.
In a previous business development role, she built Pentor Research International’s strategy and market position. As a strategy consultant for Esteem Brand Strategies for three years, she successfully championed branding projects for clients in various industries with brands like Sanofi, J&J, Unilever and Polkomtel.
Upon joining Firefly, Dorota’s collaborative approach, enthusiasm and open-minded personality has created processes that feel more people-oriented – making complex things more simple for the team.
- Dorota graduated both from Institute of Sociology and Institute of Polish Culture, University of Warsaw and continues to be involved, training students in workshop leadership roles at the Polish Association of Market and Public Opinion Researchers
- She also wears a few other important, compassionate hats including mother, city gardener, advocate for the democratic education idea and movement