Research Unit Director, Poland
Jacek is a sociologist with a strong background in social anthropology and ethnography. His research utilizes both traditional frameworks as well as cutting-edge methodologies in order to best understand consumer behavior. Jacek is a founder and original manager of SMG/KRC, which was created in 1992, and became Millward Brown Poland in 1999. As an expert in multinational studies, Jacek is most interested in projects concerning deep cultural phenomena.
Jacek holds a degree from the Institute of Sociology at Warsaw University.
- Clients Jacek has worked with: Unilever, PepsiCo, Heineken, and Cadbury
- Joined Firefly in 1999
- Specializes in strategic consultancy and communication