Jan Królak

Senior Research Manager, Poland

Jan has been working as a qualitative researcher since the beginning years of the free-market economy in Poland. During the mid-90s, he learned about consumers while working on local projects, but quickly transitioned into more internationally based studies. Jan focuses on brand strategy and communications projects across a wide variety of industries and uses his knowledge of linguistics and the semiotic analysis of mass culture in order to understand how brands can engage consumers.

Jan holds a degree from the Department of Philosophy and Sociology at Warsaw University.

Quick Facts:

  • Clients Jan has worked with: Pernod Ricard/Wyborowa, Lorenz, Unilever, GlaxoSmithKline, Wrigley, SABMiller, AkzoNobel, Bahlsen, Altadis
  • Joined Firefly in 2006
  • Interested in semiotic analysis
  • A passionate analogue photographer and collector of vintage photographic equipment