Katarzyna Król

Senior Analyst, Poland

Katarzyna specializes in trend exploration and ethnographic research. She has a strong background in using innovative research tools, such as IdeaBlog and electro collage, as well as traditional psychological methods like Archetypal Analysis and the Morphological Approach. Katarzyna’s favorite studies typically take place in more unconventional settings outside of focus group laboratories. She is also an expert in international project coordination.

Katarzyna holds an M.A. in Social Psychology from Wyższa Szkoła Psychologii Społecznej in Warsaw.

Quick Facts:

  • Clients Katarzyna has worked with: Coca-Cola, At Media, UPC, Gerber, McCann Erickson
  • Joined Firefly in 2002
  • Interested in co-organizing social events in the city 
  • Supports a Tibetan minority group in Nepal