Krzysztof Tomczak

Research Unit Director, Poland

Krzysztof has combined his strong background in academia as a Sociology professor with his love for the adrenaline rush of business for the past 20 years. In the early ’90s during the fall of Communism, Krzysztof joined SMG/KRC in order to work with consumers and help build successful brands and embrace the free-market economy. At Firefly, he manages a team of researchers and is a senior moderator and strategic advisor for many key clients in the FMCG, banking, insurance, media and OTC industries.

Krzysztof holds an M.A. from the Department of Philosophy and Sociology at the University of Warsaw. 

Quick facts: 

  • Clients Krzysztof has worked with: Danone, Millennium Bank, Axel Springer, Arla Foods, Alior Bank, U.S. Pharmacia, BZ WBK, Stock and Liberty Direct
  • Worked at the Polish Academy of Science in the early ’90s
  • Also an expert in quantitative analysis, particularly tracking and pre-tests