Michał Ścibor-Rylski

Senior Consultant, Poland

Michał Ścibor-Rylski, Senior Consultant in Firefly Millward Brown’s Poland office, boasts some impressive numbers: 13 years in qualitative and quantitative research and over 800 moderated focus groups. He’s also logged some academic hours teaching market research, research methodology and SPSS, backed by his PhD in psychology from the University of Social Sciences and Humanities, Warsaw.

At Firefly, Michal brings insight from his wide and varied experience in ethnographical studies and consumer/HCP testimonials and solid coordination and communications approaches and tactics for international projects. He very much enjoys image and experimental research by way of indirect measuring methods like reaction time and gamification in market research.

Michal’s experience includes the fast-moving goods category, specifically for client work related to tobacco, alcohol, baby products and cleaning products; HoReCa (Poland’s restaurant industry), retail stores, financial companies and telecoms.

Quick facts:

  • Michal hikes in the Tatras Mountains and prefers his bicycle as the most enjoyable way to get from point A and B
  • When it comes to hobbies and favorite past-times, Michal indulges in left brain challenges like playing economic board games and right brain creative outlets like photography
  • McDonald’s, JTI, Unilever, Jeronimo Martins, Orange, GlaxoSmithKline, Red Bull and Grupa Żywiec are part of his vast portfolio of client work