Paweł Posyniak

Research Manager, Poland

Paweł was trained in Ethnology and Cultural Anthropology, which helped him immediately connect with consumers when he joined Firefly. He has executed varied comprehensive qualitative studies, and has talked to troubled teens, protesting farmers, and elderly women from a dwindling Polish ethnic group, among many others. He has lead focus groups and prepared final reports within a range of fields, such as consumer goods, beer, biscuits and snacks, cigarettes, coffee, rice, male publications and specialized car parts for car mechanics. He is known for his listening skills, easy-going nature and his patience, especially with children, who he often talks to in focus groups.

Paweł holds an M.A. in Ethnology and Cultural Anthropology from the University of Warsaw. 

Quick Facts:

  • Clients Paweł has worked with: Żywiec Group, PepsiCo, LU, Strauss, Cadbury Wedel, Unilever, Playboy, Federal Mogul, Scandinavian Tobacco and Bosto
  • Joined Firefly in 2005
  • Hobbies include: football, volleyball, windsurfing, kitesurfing and gardening flowers on his balcony 
  • Interested in history and geography
  • Spent one year living in India, where he completed 4th grade of elementary school