Catrinel Argintaru

Senior Qualitative Researcher, Romania

Catrinel has been educated at the Faculty of Sociology and Social Work in Bucharest, she then pursued her Masters in Social European Policies in Bucharest and Post University Studies in Family Protection in Timisoara.

Having a social work background, she started her work in a totally different domain, in a Child and Family Protection Organization and switched after some years to Qualitative Market Research. Although a rather big change, one thing remained constant all this time was her passion for understanding and working with people their needs, thoughts and behaviors. Regardless of the method, through all that she has experienced so far, her favorites studies remain those that are as close as possible to real life in particular ethnography, peer groups, and communities.

She started with mainstream industries such as FMCG, telecommunications, pharmaceuticals and banking. Over the years she has had the chance to also discover niche industries as well. The more unchartered the territory, the more it excited her. The key clients she has worked with include Unilever, Diageo, Pepsico, Heineken amongst others. 

Strong, reliable and perseverant (though sometimes not in the good way), empathic and sometimes too optimistic is how she describes herself personally.

She has been with Firefly Millward Brown since April 2007. Prior to that she was working with Children Action Romania for nearly 3 years.

Quick facts:

  • She values her workouts and feels that the regime keeps her at a reasonable level of mental fitness.
  • Unlike most who travel abroad to check-off the bucket list, Catrinel loves travelling abroad and experiencing different cultures but from a non-touristic perspective. Her quirk is to fantasize how life would be there should she have lived there!
  • For her, her family and friends are a source of pride and she simply loves having them around her.