Qualitative Researcher, Romania
Valeria holds a Bachelor of Sociology from the Bucharest University, Faculty of Sociology and Social Work. Currently she is pursuing her Masters in Anthropology.
She started working as a Qualitative Researcher at the end of her studies in Sociology and simply fell in love with this challenging domain that always pushes her to think out of the box.
Having been in the industry for almost 4 years now she is now familiar with a wide range of studies (concept testing, copy testing, usage and attitudes, brand performance) and methodologies (focus-groups, in-depth interviews, ethnographies, on-line studies). Until now, she has largely been exposed to the Fast Moving Consumer Goods, Telecommunications and Pharmaceuticals categories.
Prior to joining Firefly Millward Brown, she has worked with 360insights and Synovate. Key clients she has worked with include Vodafone, Nestlé and Novartis.
Her colleagues and family describe her as being optimistic, friendly, curious and emphatic.
- She loves sunny days and the seaside
- Valeria enjoys playing board games and watching SF movies in her spare time.