Anna Kalatozashvili

Senior Research Manager, Russia

Anna Kalatozashvili, Senior Research Manager with Firefly Millward Brown in Russia, is a skilled qualitative researcher and manager with nearly a decade of experience. Influential in this management role at Firefly since coming on board in 2006, she has earned respect from clients and her team.

Anna tackles marketing projects by taking responsibility and truly owning them. She loves a challenging project that is not the status quo – something that she can fully immerse herself into through consistent high-touch involvement and creative thinking. Her strengths stem from category and target exploration and shopper marketing projects with clients like Sberbank, Colgate, Sandoz, Nestle and Shell.

Her sharp analytical mind and penchant for organization drives projects forward. These qualities along with overall knowledge of the detailed components of marketing research, are essential to her work. Anna easily draws upon insights from years of exposure and involvement in specific deep-dives for clients in advertising product and concepts pre-testing, ethnographic research, usage and attitude studies and segmentation studies.

Quick facts:

  • Anna holds a degree in Sociology from Mendeleev State, University of Russia, and she continues to explore connections and approaches to marketing research that are socially and historically based through her work and teachings at the university level.
  • To step out of organizational and right-brain mode, she enjoys listening to jazz music, dancing the lindy-hop and balboa and fashioning something that pushes her sewing skills to new heights!