Julia Agavelian

Research Group Head, Qualitative department, Russia

Julia Agavelian, Research Group Head, Qualitative Department with Firefly Millward Brown, ARMI-Marketing, Russia, is a qualitative researcher at heart. To her clients’ benefit, she also knows a great deal about the quantitative research world of methodologies and techniques and can blend both styles to yield particularly unique insights.

In a career span of 15 years, she’s fluidly ebbed in and out of broad and specific roles as a marketing research manager focused on tactical execution and moderator skilled in leading group discussion and bringing out the best dynamics among her team. Category-wise, Julia’s experience in the personal care, oral care, baby nutrition, food and beverages and pet food arenas translates well into many industries and projects. Her background also encompasses a myriad of international projects, which continue to lend culture insights to her work today.

Curious, sociable, open-minded and easy going by nature, Julia organically inspires conversations that drive meaningful questions and ultimately solutions for brands. A whole host of clients including Coca-Cola, Danone, Maxxium, LG and Colgate, are richer because of her leadership in brand equity and positioning, category and target exploration, new product development, segmentation, and creative development.

Quick facts:

  • Others marvel at her unflappable way of multi-tasking and staying abreast of many projects and thoughtfully inserting value with impeccable timing.
  • Julia holds a PhD in Social Sciences and Modern History from the Institute of Oriental Studies, Russian Academy of Sciences, where she also continues to remain connected to through advancements in research and learning methodologies.