Nadya Shutova

Senior Research Consultant, Russia

Nadya Shutova, Senior Research Consultant for Firefly MIllward Brown in Russia, is otherwise known as the office team player. She's a key component and lead driver for many international projects in Firefly's Russia office. With 15 years of experience in qualitative research, the accumulated in-depth expertise in managing both consumer and B2B-related projects she lends is invaluable. Additionally, her research experience spans across multiple product categories including, food/beverage, cosmetics, alcohol, cigarettes, telecom, finance and pharmacy.

Since joining Millward Brown in 2010, she's maintained the high diversity of categories she touches while digging more into supporting and interconnected ideas for clients through brand equity and positioning, category and target exploration and creative development.

Nadya holds a master's degree in management and marketing from Moscow State University of Economics, Statistics and Informatics (MESI), Moscow. On any project, the probability is high that she'll arrive ready for responsibility, quick to be proactive and chime in with thoughtful and analytical approaches and insights.

Quick facts:

  • This as mentioned team player is active in a variety of sports from adventurous and competitive like snowboarding, mountain skiing, biking, and skating; to cathartic and recharging like growing plants in her garden.
  • Nayda's work while at previous companies including TNS Russia and COMCON Synovate spanned influential client work from PepsiCo and Kraft Foods (Mondelez) to Unilever and Sandoz.