Qualitative Research Co-Director, Russia
Sonya joined ARMI-Marketing in 2000. She co-heads qualitative department, is responsible for supervision of qualitative projects, developing qualitative methodology and managing client needs.
Creative and eclectic in her thinking she bring a freshness to her projects. Sonya’s research experience spans multiple industries, including beverages, health care and cosmetics, mobile phones, goods and entertainment for kids.
Sonya holds a degree in child education and psychology from Moscow Teachers’ Training University. Personally, she is gregarious and an optimist at heart.
Before joining us she has worked with MACRO International and Qualitel Data Services and at the client side of the business for Mars LLC. The key clients she has worked with include Kraft, Nestle, PepsiCo, Unilever and Diageo.
- An author in her own right…Sonya writes fairy tale stories for her loyal fans, her daughters. Aww..ww