Tatyana Burchakova

Senior Research Manager, Russia

Tatyana Burchakova, Senior Research Manager with Firefly Millward Brown in Russia, is extensively experienced in managing a range of international projects across a variety of industries, including communications and new media, electronics, food and beverages, entertainment, banking and social studies.

With 15 years of experience as a marketing research manager and moderator, Tatyana’s education and interest in sociology continues to be a consistent thread throughout her work. Early on in her career, after she earned her Sociology degree from Lomonosov Moscow State University in Moscow, she began to weave in the element of research. Now, as a well-rounded researcher with vast experience in quantitative research methodologies and techniques, she intuitively understands the context sociology adds and when and how these methods can be applied at micro or macro levels to her projects to maximize value for her clients.

Tatyana’s significant career focuses include new product development, category and target exploration and brand equity and positioning for ethnography and exploratory projects in a multiple categories including home appliances and fast moving consumer goods.

Quick facts:

  • Tatyana possesses a solid work ethic fueled by persistence and balanced by an easygoing and optimistic approach to life and work. Not one to sit still and observe, travelling suits her well so she’s sure to work this into her schedule whenever possible.
  • Tatyana previously worked Russian Research and has touched and impacted brands through research-based projects for clients like Nestle, PepsiCo, Disney, Unilever, Philip Morris, Sberbank and Baltika.