Alexandre López

Senior Client Executive, Spain

Alexandre has been in qualitative market research for 6 years and during this time, has gained experience with different techniques and methodologies, has supervised project teams and has managed international and national projects.  He is particularly skilled in analysis and online qualitative research and has moderated groups with diverse respondent types, across multiple industries, including food & beverages, financial and insurance services, retail, B2B, entertainment, automotive, FMCGS and technology.

Alexandre holds two degrees; one in Marketing from the Universidad San Pablo CEU in Madrid-Spain and University of Berkeley-California, and a degree in Advertising and Public Relations from the Universidad San Pablo CEU in Madrid, Spain.

Quick Facts:

  • Clients Alexandre has worked with include: Heineken, McDonald’s, Carrefour, Toyota and Vodafone
  • Joined Firefly Millward Brown in 2009
  • He has collaborated as a lecturer at the Rey Juan Carlos University in Madrid (3rd year of Advertising and Public Relations Degree)