Bárbara Guinovart

Client Director, Spain

Always wanting to know more and probe deeper is no understatement when it comes to understanding Barbara’s passion for qualitative research.  Barbara has been the head of Firefly’s Barcelona qualitative research department since 2006.  Besides having overall responsibility for the team, she enjoys mentoring and training junior team members. Her passion for research and leadership skills help ensure client objectives and satisfaction are achieved. 

Barbara earned her degree in Psychology from the University of Barcelona, Spain.

Quick Facts:

  • Clients Barbara has worked with include: Nestlé, Pepsico, Henkel, Sanofi and Revlon
  • Joined Firefly Millward Brown in 1999 (when it was known as Ergo, the leading qualitative research company in Spain)
  • She maintains a very active role in different market research organizations and events.  She has given speeches and has taught lessons and seminars at the Association of Professionals who work in Market Research, Marketing and Opinion Research (AEDEMO), Club de marketing, Esade and at AED, to name a few.
  • She loves travelling and skiing