Client Manager, Spain
Qualitative research feeds Cathy’s thirst for variety and interest. As a Client Manager, she is primarily responsible for coordinating international studies of all types and methodologies. On any given project, she incorporates the wealth of experiences, views and attitudes that she has acquired from previous projects to deliver a concise and clear story for her clients. She has particular expertise in managing projects in the FMCG and Pharmaceutical industries.
Prior to joining Firefly, Cathy worked at Stimulating World Research and before that, Link Strategic Research, both in London.
Cathy holds a degree in Modern Languages (French and Spanish) from Bristol University.
- Clients Cathy has worked with include: Almirall, Pepsico and Mondelēz
- Joined Millward Brown(now Firefly Millward Brown) in 2004
- She has taught classes on qualitative market research in different business schools in Barcelona
- As her name and experience suggests, Catherine is English; yet, she feels completely at home conducting groups and projects in Spanish.