Firefly Senior Research Manager, Spain
Qualitative researcher, Inma joined Millward Brown in 2007 as a Project Manager and served 6 years as the Coordinator of Studies for client, Sociedad General de Autores (SGAE). Her key responsibilities for SGAE included overall management, coordinating field activities, data analyses and client presentations and requests.
Since June 2013 she has been part of the Firefly Iberia Team as a Local and International Research Manager. Inma is primarily responsible for setting up projects, coordinating recruitment activities and providing support for the qualitative projects in Madrid.
Inmaculada holds a degree in Library Science and Information Management from the University of Zaragoza, in Spain.
- Joined Millward Brown in 2007(Firefly in 2013).
- She holds an Erasmus scholarship in London, for an internship at the Language Centre Library (Westminster University-London)
- Before joining Firefly, she worked as a Documentalist for various companies including public institutions, such as the Spanish Senate and Fundación Albéniz.