José Luis Rentero

Associate Client Director, Spain

Former head of the Firefly Madrid team and 18-year market research veteran, Jose has earned his stripes as an expert in qualitative research.  He has extensive experience in managing studies concerning branding and communications across a number of industries—mass market, telecommunications and automotive—to name a few.
Jose holds a graduate degree in Sociology, with a specialization in Social Psychology, from the Universidad Complutense in Madrid.
Quick Facts:

  • Clients José Luis has worked with include: McDonald’s, Vodafone, Toyota, Ogilvy and Generali
  • He joined Firefly Millward Brown in 2002.  During his tenure at Firefly, he served as Head of Firefly Madrid’s Team from 2006 to 2008.