Associate Client Director, Spain
Julian is responsible for several accounts, including managing relationships with clients whom he has developed long and satisfactory relationships with through the years. His 17 years of market research experience spans several categories, includingtelecommunications, FMCG, media, automotive, financial and insurance services, utilities, and technology to name. An expert in online qualitative research and an innovator, Julian pioneered this approach and its implementation at Firefly, Spain. No matter what the project type—quantitative or qualitative—he combines his experience, capacity for analysis and talent for utilizing various digital tools and methodologies as a means of adding value. Besides mastering his client relationships, his success is also due to his providing actionable recommendations and business insights to clients.
Julian holds a degree in Psychology from the Universidad of Salamanca, in Salamanca Spain.
- Clients Julian has worked with include: P&G, Orange, Gillette, Carrefour, Diageo and Schweppes
- Julian started his market research career at Ergo Advanced Research. He then spent time at Ipsos, and joined Millward BrownSpain (now FireflyMillward Brown) in 2003.
- Julian has written several articles about market research, including “Celebrities”, “How to Beat 2011”, and “What Brands Can Learn from Spain's World Cup Victory.” He is also expanding his expertise as an educator and will teach market research courses and seminars at the local university this year.
- When not at work, he continues to engage in various research projects that have a social context. For instance, he recently started a project, whereby he is analyzing the relationship between people and urban environments through examination of the photos