Pepe Martínez

Head of Firefly & Marketing, Spain

Pepe has overall responsibility for the qualitative teams and marketing for Firefly Spain (and Portugal).  Throughout his 30 years of marketing research experience, Pepe he has held several leadership roles at Millward Brown, including Head of Euroqual, Client Service Director and Managing Director for Spain and Portugal. He has led large syndicated projects (Image of Madrid, Youths and Brands and Families and Brands), in a number of countries.  Pepe manages both B2C and B2B projects for international and national clients in a wide variety of industries. 

Pepe earned his MBA in Digital Marketing from the ESIC/ICEMD Business School, and a bachelor’s degree in Psychology from the Universidad Complutense in Madrid, Spain.  He also completed training as a Psychoanalyst at the Centro de Estudios y Aplicación del Psicoanálisis, also in Madrid.

Quick Facts:

  • Clients Pepe has worked with include: Unilever, Nestlé, Vodafone, McDonald’s and Coca-Cola
  • Joined Firefly Millward Brown in 2001
  • An accomplished author, Pepe has published the following books: Qualitology (ESIC Editorial), The Consumer Mind (Kogan Page) and Los Personajes De Tu Mente (Plataforma Editorial)
  • He is a neuroscience expert and member of the Neuroscience Association (AINACE)