Associate Client Director, Spain
With a degree in psychology Yamina was clearly interested in the human mind with all its complexities. She served as a trainee in the human resources department at Coca Cola and Manpower before her 16 year love affair with research started.
Yamina has worked for Ergo and then, Millward Brown Spain, she has worked on both international and national projects coordinating several important qualitative researches involving a number of countries, with successful results.
She has worked in practically all categories of the mass market and also specialized categories like cinema. She enjoys moderation and has moderated groups with respondents from all stages of the life cycle (children, teenagers, young people, adults, seniors, etc.) She enjoys getting up close to the consumers as it keeps her connected.
Spontaneous, optimistic, and of a strong resolve Yamina’s professional strengths are her analytical skills and solution-centric approach. Key clients she has worked with include Coca-Cola, JTI, Heineken, Kraft, Brown Forman and Pernod Ricard.
- She has published articles and also conducted training activity
- She was a participant at the seminar in AEDEMO: “Alcohol & Youth”
- She has taught “Market Research” at the Universidad Autónoma de Madrid