Head of Firefly Turkey, Director
Characterized by her strong strategic planning and business development skills, as well as her marketing research expertise, 15-year marketing strategy veteran, Pinar is also Director of Qualitative Research and Head of Firefly Turkey. She utilizes both qualitative and quantitative research methods to develop brand strategies and insights for major brands and clients across several industries. Prior to Firefly, Pınar served as Marketing Director and held other strategic planning roles with a leading dairy company.
Pınar earned a B.S. in Business Administration and a B.A. in Psychology—both from Middle East Technical University in Ankara. She also has a Marketing diploma from the University of California at Berkeley.
- Some clients Pınar has worked with include: Turkish Airlines, ING, Unilever, The Coca-Cola Company, Procter & Gamble, Philip Morris, Nestlé, Kraft and TRT
- Pinar enjoys swimming
- She is also a lover of jazz, classical music and poetry