Andy Truslove

Senior Research Director, UK

Andy became a qualitative researcher in 1998. Initially he joined Wardle McLean, and in 2003 he moved to Sadek Wynberg Millward Brown, later re-christened Firefly Millward Brown (FMB). He became Managing Director of SWMB in 2007, before moving to head MB’s quantitative London practice from 2010 – 2013.

He re-joined Firefly in summer 2013, with a specific focus on making FMB a more integrated research company. He still conducts plenty of qualitative research projects. In his time as a qualitative researcher he has worked on innumerable projects, covering exploratory work, positioning, creative development, packaging and NPD. His client-base experience covers FMCG companies, financial services, government, media, B2B and pharmaceutical clients.

Prior to joining the research world, Andy worked in advertising. He worked as a planner and account man for Publicis, BDDH and Y&R.

He holds a law degree, an MBA and most recently a foundation certificate in counselling psychology.

Quick facts:

  • Andy is the proud owner of a record label
  • French people beware – I know what you’re saying
  • His potentially glorious sporting career was cut short by breaking an elbow in a softball match.
  • Sadly allergic to most fruits
  • A researcher, a sportsman, a record label owner and also a gardener of acclaim! His garden was featured on national television as a source of inspiration on ITV’s ‘Love Your Garden’ in August 2014.