Associate Director, UK
Caroline has a wealth of strategic global research experience within brand development and communications that stems from seven years on both the agency and client sides. On the client side, she spent an extended period in the Consumer and Market Insight Department at Unilever UK, where she worked on building and implementing global advertising communications for key laundry brands. At Firefly, Caroline has worked on many complex studies involving a variety of different qualitative methodologies. She is passionate about understanding people, their behavior and cultural influences, and most importantly, how to bring her clients closer to their consumers in order to make better business decisions.
Caroline holds a degree in Media Studies and Photography from Sheffield Hallam University.
- Clients Caroline has worked with: Unilever, Nestlé, Electrolux, Diageo, Coca-Cola and Staples
- Joined Firefly in 2008
- Training to be a marathon runner