CEO, Millward Brown Africa, Middle East and Asia Pacific
Adrian Gonzalez leads Millward Brown’s business across the Africa, Middle East and Asia Pacific (AMAP) regions. He also sits on the Millward Brown global Board. Adrian previously led the Millward Brown business in Greater China and was COO of AMAP.
Adrian brings more than 25 years of industry experience to his regional CEO role. He is a highly respected brand research and insights executive with a proven record of building strong businesses in emerging markets. An Australian native, he opened the company’s Sydney office in 1994 – later opening and leading offices in New Zealand, Japan, Vietnam and Korea. In 2006, Adrian moved to Beijing, where he was instrumental in launching Millward Brown’s joint venture in China, Millward Brown-ACSR, which today is the leading brand insights agency in the country.