Paloma Zeiguer

Account Executive, Argentina

Paloma Zeiguer, Account Executive with Firefly Millward Brown in Argentina, approaches her qualitative research role with a broad lens in sociology and culture. With a degree in sociology from the University of Buenos Aires and a post-graduate degree in cultural management and communication from Flacso, Latin America, Paloma excels in market research by extracting its practical, real-world implications and transforming them into opportunities.

As an enthusiastic learner, passionate educator and human rights advocate, Paloma consistently applies these strengths to grow her client’s knowledge in the areas of communication, exploratory studies and positioning. Her scope of category work is diverse with clients spanning from Unilever, Coca Cola and Nestlé to Telefe, Mondelez and Inbev.

Paloma has been immersing herself in projects since she joined Firefly in 2011. She finds market research most enriching when she continues to be active in full cycle including application and learning.

Quick facts:

  • Paloma brings a bit of international flair and culture to her life and work through her fluency in French and in her studies at Aliance Francaise de Buenos Aires
  • She loves literature and she is an avid reader of all things historical, artistic and cultural.