Marina Fernandez

Director, Brazil

A psychologist with more than 21 years of experience in market research, Marina specializes in qualitative research and consumer insight activation. Prior to becoming Firefly’s Director in Brazil, she worked at other international agencies, including eight years at Ipsos, where she coordinated many regional projects. Marina is experienced in using diverse methodologies, including ethnography, laddering, segmentation, U&A and communication tests, as well as working with different target groups, such as teens, executives, housewives, patients and physicians. She also has worked across many sectors, including financial, pharmaceuticals, food and beverage, technology and personal care.

Marina holds a degree in Psychology with a focus in Transactional Analysis from PUC/RJ, a Catholic university in Rio de Janeiro, Brazil.

Quick Facts:

  • Clients Marina has worked with: Johnson & Johnson, Unilever, Nestlé, Itau, Credicard, General Motors, Samsung and Telefonica
  • Always enjoys reading a good book
  • Has a multicultural background. Born in U.S. – she is of Argentinian background, and has lived in Brazil for the majority of her life