Stella Houang

Research Manager, Brazil

Stella is one of the most talented qualitative researchers in the Brazilian market, with over 20 years of research. Trained in psychoanalysis, she is adept at understanding human motivations, which she applies to studies for clients. She has worked on both local and international projects including focus groups, ethnographic studies, in-depth interviews, shopper studies, in-home testing, clinical testing and online studies. Stella has worked extensively across many categories such as food and snacks, beauty, financial products and services, B2B and telecommunications.

Stella holds a Master’s degree in Psychoanalysis from Pontifícia Universidade Católica, São Paulo.

Quick Facts:

  • Clients Stella has worked with: Kraft, Coca-Cola, Unilever, Nestlé, Johnson & Johnson, MasterCard and Itaú Bank
  • Previously worked in universities and other international agencies
  • Born in Shanghai, China and has lived in Vietnam and the US, but she feels like a Brazilian woman: she loves people, colors, sun, laughing
  • Loves cooking (and eating)