Managing Director, Brazil
A chemistry graduate and an MBA Valkiria started her journey in product development at Unilever. Her interest led her to market research which has been her home for over 20 years now. Of this, she has spent 17 years at Firefly Millward Brown, Brazil.
Her qualitative research experience has been rich and diverse and includes engagements with Unilever, Pepsi, Telefonica, Itaú Bank and a host of other multinational companies.
Valkiria is a regular speaker at public platforms and at communication, media and marketing events in Brazil. Her repertoire includes forums such as the Association of Brazilian Advertisers (ABA) and at the Association of Market Research Companies (ABEP).
- Perhaps one among a handful of researchers who have actually walked the journey all the way from the product development stage
- Prides herself in being a perfectionist, nothing but the absolute best is her mantra
- Valkiria is creative in her style as a researcher and as a business leader
- Clients appreciate Valkiria's assertive and honest approach to the process