Research Executive, Chile
Javiera Maturana, Research Executive in the Chile office of Firefly Millward Brown, has expertise in target and category exploration as well as new product development. Her connection to research lies in her training and continuing practice (since 2009) as a psychologist. She contributes behavioral insight as a fully integrated player in Firefly MB’s qualitative team.
Brands like Saga Falabella, Banco de Chile, Nestlé and a wide range of clients in industries including retail, food and telcom, benefit from her research methodologies. With experience in marketing in a retail environment, she adds value based on attention to detail and the subtleties discerned via this type of research. Javiera also enjoys immersing herself in cultures while researching, most recently traveling to Peru.
- Javiera earned a bachelors degree in social sciences and psychology from Universidad Diego Portales
- If there’s a reason to come together around special occasions, she’ll be first in line for taste-testing new and traditional foods