Alejandro has lived in numerous Latin American countries, and has developed a talent for converting a market’s broad cultural context into actionable insights for clients. An Anthropologist that completed graduate studies in Systemic Thinking, Alejandro utilizes tools and analyzes systems to encourage out-of-the box thinking. He has conducted extensive research in the social field with a focus on popular culture.
Alejandro earned a degree in Anthropology at La Universidad de los Andesand, and completed graduate work in Systemic Thinking at Sistemas Humanos and the KCC, both in Bogota, Colombia.
- Clients Alejandro has worked with include: Nestlé, SABMiller and Danone
- Joined Firefly in 2010
- Is a frequent speaker at universities and marketing conferences.
- Loves to read, ride his motorcycle and meditate