Silvia Reyes

Senior Research Executive, Colombia

As a clinical psychologist with a background in psychoanalysis, Silvia has the skills and techniques to deeply understand consumers. She generates profound, actionable insights for her clients within a diverse range of categories and disciplines, particularly FMCG. Silvia is experienced in conducting focus groups and ethnographies to aid clients with package design, concept development, branding and other communications.

She has been working in market research since 2007.

Quick Facts:

  • Clients Silvia has worked with include: SAB Miller, Colgate-Palmolive, Apina and Telef√≥nica
  • Joined Firefly in 2009
  • A very happy person who loves to have fun with friends and family
  • Enjoys traveling, particularly observing animals in their natural habitat
  • Plays squash and rides horses