Account Manager, Central America
Alexandra, Account Manager with Firefly Millward Brown, has a passion for innovation which extends beyond traditional business into socioeconomic and cultural variables that impact new product development. An avid consumer of daily news and trends, she leads qualitative studies in search of applying this learning to identify market opportunities and launch or reposition new products and brands.
With over 15 years designing and implementing qualitative studies for B2B and consumer brands, Alexandra expertly integrates in-depth interviews, focus groups and ethnographies into her research. A graduate of Politécnico Grancolombiano, Bogotá, Colombia, with a degree in marketing advertising, she thrives in combining both quantitative and qualitative methodologies to provide clients with the best research to predict marketplace response and behavior.
Copa Airlines, Nestlé, Tulip, Avon, DDB Worldwide, Samsung and Starcom Media Vest Group, top Alexandra’s running list of clients. She’s recognized for her creativity, thoroughness and efficiency in concept evaluation in multiple categories and mediums – skill sets invaluable to brands that have many touchpoints and audiences.
- If she had to list her three favorite things, they would be fine art, good company and great wine.
- Alexandra enjoys spending time in family and seizes every chance she gets to go to the beach with her 3-year-old daughter and husband
- If you catch her off guard, she’s likely to go with the flow.