Senior Research Executive, Costa Rica
Míriam Mestre, Senior Research Executive with Firefly Millward Brown’s San Jose, Costa Rica location, understands creative development. She designs and facilitates creative workshops to generate new concepts and products and conducts pre-testing of concepts and ads for various fast-moving consumer goods clients.
Miriam’s training as an art director in Barcelona and her background in advertising and marketing management, informs the approaches she crafts for category and target exploration. The qualitative research and studies she envisions involve focus groups as well as in-depth interviews. Her optimism and passion for her work are evident while her observation and intuition help her uncover and express compelling insights for the client.
With top brands like Nestlé, UAB, Font Vella, Fonter, Nespresso, Henkel and IDEC in her portfolio of experience, at Firefly, she continues to bring an unflagging curiosity and marketing mindset to her work. Recognized for her ability to view the world objectively, Miriam brings a unique combination of creative inspiration and analytical rigor to life.
- She craves invigorating, high-speed athletic pastimes like downhill skiing and bungee jumping, and will also dive all-in for any aquatic sport
- To balance intense activity, she rounds out her free time with drawing or painting, easily spending countless hours immersed in these art mediums
- Miriam earned a degree in advertising and public relations from the Universitat Pompeu Fabra and has a master’s degree in art direction and integrated creativity from Complot Barcelona. She continues to fuel her passion for art as she pursues her degree in art history at UNED.