Mónica Jacqueline Velasco Ulloa

Account Executive, Ecuador

Mónica Jacqueline Velasco Ulloa Mónica, Account Executive with Firefly Millward Brown in Quito, Ecuador, came to the field of qualitative research with a background in public relations and media management. She has an in-depth understanding of product and consumer behavior and marketplace trends and truths. As an analyst, she continues to apply this experience and her knowledge of methodologies to reach sought-after consumer insights.

In her work with current and past clients including Pronaca, Plasticaucho, Familia, Ministerio de Educación, Ministerio de Salud, Ministerio Coordinador and World Bank, she prides herself in taking consumer insights to the next level to build brand value.

Mónica, since joining Firefly in 2010, has grown tremendously as a leader. She excels in interpersonal skills, collaborating in a team environment, sound decision-making practices, ease of gathering information in the field, and a broad capacity for analysis and development of qualitative reports. She leads with patience and kindness, yet is responsible and driven enough to take the reigns and navigate teams and clients through projects from category and target exploration to cultural strategy.

Quick facts:

  • As a multi-tasker extremely inspired by music, Monica prefers listening to instrumental music to propel her mindset in any task.
  • Coworkers might consider her clever approaches to challenges a bit crafty, yet Monica is most impressively creative when making handmade crafts in her free time.
  • Monica holds a Doctorate degree in Administrative Sciences from Universidad Técnica de Ambato and carries her studies and learning techniques into her daily life to perform at peak efficiency.