Nubia Urueña

Account Group Director, Ecuador

Nubia Urueña Account Group Director with Firefly Millward Brown in Ecuador, has exceled on a leadership track, notably since joining Firefly in 2010. In addition to holistic understanding in the field of qualitative research, her intuitive decision making ability, knack for team work and coordination and excellent interpersonal skills continue to fuel her as a leader.

Recognized for her openness to new challenges and willingness to take on responsibilities, Nubia has broad baseline and focused top-level skills in category and target exploration, segmentation and creative development. Over her career, she continues to expand her knowledge in client management, research in consumer behavior and project development to deliver more multi-layered and impactful insights for clients.

Experience earned while at prior companies Volkswaagen Ecuador, Deloitte Colombia and FARA Charity Shop (ONG-UK); and with past and current clients and brands including Sab Miller, Nestlé, Ecuador’s education ministry, Ecuador’s health ministry, World Bank and PepsiCo; inform decisive, contextually-led approaches in her work.

Quick facts:

  • Nubia was born in Bogotá, Colombia, and has been living and thriving in Ecuador since 2007.
  • When in introversion and reflective mode, she enjoying reading; in extroversion and immersion mode, she travels; and when seeking challenge and reward, she practices diving.
  • Nubia holds a Marketing Management master’s degree from Universidad del Rosario-Colombia and a diploma in Consumer Behavior from Instituto Tecnologico de Monterrey in México D.F.