Rodrigo Garcia Centellas

Senior Account Researcher, Mexico

Rodrigo holds a Bachelor in Communications from Universidad Iberoamericana. He completed his Post Graduated studies in Psychoanalysis from Colegio de Saberes.

He has experience in several areas of qualitative research such as project management, analysis and moderation. He has moderated focus groups, in-depth interviews, ethnography studies and on-line research. He enjoys the analytical work involved in diving deep into information collected from respondent interactions.  

Rodrigo joined Firefly Millward Brown in 2008 and has since worked on several projects for both national and international companies in the following categories: publishing, technology, healthcare, insurance, entertainment, pharmaceutical, financial services, personal care, alcoholic beverages, the food industry among others. The key clients he has worked with are Pepsico, Diageo, Sony, Aspen, Unilever. 

He enjoys company, and is very open in his approach to life. At work he brings forth his curiosity and creativity to the table.  

Quick facts:

  • Rodrigo was a professional football player in his younger days.
  • He is excited and looking forward to being a new dad soon!