Domingo Uculmana

Senior Research Executive, Peru

Domingo is devoted to qualitative research and is driven to observe and analyze consumer behavior through different points of view. At Firefly, Domingo is known for being friendly and dynamic, particularly when conducting focus groups. He is adept at organzing research projects and is flexible when integrating client goals and concerns. Prior to joining the team, he spent three years at Ipsos and two years at Arellano, where he worked with Rolando Arellano and participated in the Peruvian LifeStyle Segmentation, a new way of conceiving the consumer beyond socioeconomic levels.

Domingo earned a degree in Social Psychology from Pontificia Universidad Católica del Perú.

Quick Facts:

  • Clients Domingo has worked with include: Unilever, SABMiller, Nextel, Coca-Cola, Ambev, Kraft
  • Joined Firefly in 2010
  • His favorite focus group demographics are youth and housewives
  • Has taught swimming since he was 20 years old
  • An amateur pilot in off-road competitions