Erica Paz Montes de Oca

Research Assistant, Peru

Erica's main interests are understanding how consumers' emotions influence consumption, and how interpersonal relationships shape people's understanding of the world. She is also intrigued by how lifestyles define the behavior patterns of individuals. Her work focuses on deepening consumer insights to positively impact her clients’ businesses and advertising. Prior to Firefly, Erica worked on producing children’s entertainment shows, developing creative ways to interact with kids and adults and on the agency side, where she learned about the creative development process. These experiences help to inform her current research projects by making her empathetic to consumers and effective in offering solutions to clients.

Erica earned a degree in Social Psychology, with a specialty in Consumer Behavior from Pontificia Universidad Catolica del Peru.

Quick Facts:

  • Clients Erica has worked with include: Unilever, SABMiller, Nextel
  • Joined Firefly in 2010
  • Loves meeting new people from all over the world
  • Enjoys being in nature and spending time with friends and family