Ugo Geri-Robert

Managing Director, Nigeria

Ugo has over seventeen years of experience in market research, and manages all of Firefly’s operations in Nigeria. She is familiar with both quantitative and qualitative methodologies, but specializes in the latter. She has conducted studies in several West African countries for clients in a range of sectors, including consumer goods, finance, telecommunications, and pharmaceuticals. Having played key roles in the birth of several brands and products in Nigeria, Ugo is frequently sought by clients needing strategic marketing advice to maintain value in the Nigerian marketplace.

Ugo is a resource person for the Nigerian Market Research Association and co-chair of the Association’s education committee. She is also a member of the National Institute of Marketing in Nigeria and the Nigerian Institute of Management. She has presented a number of papers both in and outside of Nigeria.

Ugo holds a master’s degree in Marketing from the University of Lagos.

Quick Facts:

  • Clients Ugo has worked with: Airtel, Unilever, GSK, Coke, LG, GTA, BBC, Distell, Nokia, PZ Cussions , Fidelity Bank , Nutricima, Tiger Lily, Efina
  • Is royal, from the Uma Anya ruling house in Ohafia, Abia state in the southeastern part of Nigeria
  • Is passionate about teaching and church activities
  • Appreciates the variety of diversity of Nigerian culture because she is married to a man from the north-central region, attended school in the western region, and hails from the southeast