Account Director, UAE
Rania Mostafa, Account Director, Dubai, UAE, has 10 years of experience in the field of marketing and research. With a focus on communication, category and target exploration, and brand equity and positioning in the qualitative research field, Rania has built extensive expertise.
Rania’s work was geographically focused in the Gulf for four years and she is fluent in Arabic and English. Immersion into this culture and familiarity with MENA (Middle East and North Africa) consumer trends established her foundation and continuing leadership in moderating numerous focus groups, guiding in-depth interviews, designing online bulletin boards, and carrying out ethnographies and consumer safaris across geographies (Egypt, UAE, Lebanon, Jordan, Sudan, Kuwait).
Her knowledge spans across various sectors including fast moving consumer goods, real estate, telecommunications, banking, healthcare, automotive and aviation. Clients like Nestle, PepsiCo, Coca-Cola, Unilever, Samsung, Etisalat and Meraas round out her diversity in market types. Rania adds value to the Firefly team as an accredited/certified segmentation moderator and analyst who’s particularly drawn to social and motivational research.
- Raina is an animal lover who frequently gushes about her two adorable cats – she’s crazy for them!
- A self-proclaimed shopaholic, Raina loves not only shopping – she also enjoys traveling, exploring new places and socializing with people from different cultural backgrounds.
- She holds a bachelor’s degree in English Literature from Cairo University and seeks every opportunity to weave lessons of literature and its inspiration into her daily life.