Celine Vargas

Managing Director, North America

Fascinated with cross-cultural trends, Celine is skilled at extracting insights on a global scale with a “sweet spot” in the U.S. Hispanic market. Celine is known in the industry for having a sixth sense for insight and a laser focus on strategy. This distinctive blend is the fruit of her combined years as a moderator talking to consumers on the ground and her time on the client-side at Hewlett Packard, Johnson & Johnson and Kraft Foods International, where transforming ideas into action is key. Celine’s experience spans many categories, including technology, personal care and food. She excels at creatively approaching methodologies and in-room techniques to maximize the depth and effectiveness of any study.

Celine holds an M.B.A. from San Diego State University and a B.F.A. in Ballet Teaching and Performance from the University of Utah.

Quick Facts:

  • Joined Firefly in 2011
  • Worked and studied outside the U.S. (mainly in Mexico and Europe) for 22 years
  • Has two young children, which is physically and mentally challenging!
  • Fascinated with succulent plants and is currently figuring out how to grow a vegetable garden without a green thumb