Chief Executive Officer, North America
Cheryl is a global business leader with personality — from her radio-ready voice to her encyclopedic knowledge of rock and roll history to her instincts about how consumer trends are created. She brings this personality to light as Chief Executive Officer of Firefly North America. Cheryl has over 25 years of global business experience and has helped to build some of the world’s most successful brands. She has managed businesses for Colgate-Palmolive globally, in Central America and in the United States, and has held senior marketing positions in both Latin America and the U.S. for Coca-Cola. She has also served as a Managing Director at Greenfield Consulting Group. Her business experience is broad, multi-disciplinary, and deep. Cheryl is a member of the Firefly Global Board.
A student of popular culture, music, cinema, and all things artistic, she has channeled her knowledge in this arena to help clients build emotional connections between brands and the consumer.
Cheryl holds an M.B.A. in Marketing from the University of Wisconsin-Madison.
- Fluent in English and Spanish
- She knows over 1.3 million songs. (ok, maybe not quite that many but we dare you to try and stump her)
- An amateur photographer
- Married to Wayne, a musician
- She knows the best bars in Antigua, Guatemala (ask her and you won’t be disappointed)